Su Familia Real Estate —
Brand Strategy & Digital Marketing System
A Latino-owned real estate group in Chicago.
Brand Essence
Family-Owned
Latino-Led
Community-Rooted
Legacy-Driven
Brand Voice
Warm, trustworthy, bilingual, people-first
Positioning
A community-first brokerage creating generational wealth for Latino families
Audience
Latino homebuyers (25–55), sellers, Chicago families
Created a cohesive brand presence with a balance of listings, community stories, agent highlights, and cultural moments.
Developed a clean, modern template system that agents could quickly customize for new listings, open houses, and weekly updates.